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Fish on a Bike
The Famous Guinness Fish on Bikes
Pictures and real live fish on bikes courtesy of Guinness, bless its (black and white) cotton socks.
I was very appreciative of the fact that I managed to get any sort of reproduction of these pictures, as it was probably the lasting impression they made on me several years ago that led to fishonabike.com's existence now. We're starting to take the most amazing digital effects for granted these days, but creating a fish on a bike that not only looks real but moves realistically remains a pretty impressive feat (no pun intended).
The Guinness promotion went along the lines of "A woman needs a man like a fish needs a bicycle" in big white characters on a black background. Several images followed which didn't exactly support the argument; then came the conclusion "not everything in black and white makes sense", which was followed by the fish cycling across the screen. In black and white, naturally.
It says quite a lot for Guinness that they turn out ads of such high quality
that are also a tad cryptic. Then again, here am I giving them a world-wide plug. I also feel obliged to explain that Guinness is a black and
white drink - a particularly dark stout - and the draught version is very nice even as served in England (hasn't always been the case, the Irish version was miles better). The taste is smooth and strong at the same time.
..but it doesn't end there.
However, the good news is that those increasingly wonderful Guinness Communications people have granted me permission to make the main moving images available on this site. Exclusively, I may add!
So here they are.
Shortened version of the TV ad - including fish cycling along seafront.
Young fish cycling a trike around in his back garden, whooping with joy. Great fun.
Young fish cycling a trike around, also balancing a ball on his head.
Young fish cycling a trike around, balancing on his front fins. Impressive!
Old fish (with pipe and scarf) pedalling a penny farthing.
Old fish on a penny farthing gets newspaper blown in his face and falls off. Extremely poignant.
Old fish on a penny farthing pulls a wheelie and disappears off-screen at high speed. Cool!
Fish on a trike with cowboy hat pulls a wheelie and rides off into the sunset. Hooray!
And for the Guinness Fish, That's All Folks. But remember there are more Fish on Bike Sightings here on this site, and copious links to other recycled fishy material.
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